An Investigation into the Impact of Ads on Brand Awareness

Abstract

Purpose:  The purpose of this study was to assess advertising methods' efficacy. Data and measurements from both qualitative and quantitative sources were used in the investigation. This initiative attempted to gather and examine all the information that was available on the subject from customers, employees, and management of the business.

Theoretical framework:  The objective of this study is to examine the correlation between age group and customer ratings of the company website, Reflections Info System Pvt Ltd, as well as the link between customer gender and website rating. Current clients of the business were sent a questionnaire to complete, and they provided information on their age and level of satisfaction with the business's website. 

Design/methodology/approach: This initiative attempted to gather and examine all the information that was available on the subject from customers, employees, and management of the business. The objective of this study is to examine the correlation between age group and customer ratings of the company website, Reflections Info System Pvt Ltd, as well as the link between customer gender and website rating.

Findings:  This implies that there isn't a statistically significant correlation between website happiness and age. Enhancement opportunities were also noted by the research, including making advertising more visible and using data more effectively to target particular clientele.

Research, Practical & Social implications:  Through this study we have found which areas the company has advantages and which all sections the company has to improve in terms of their advertising campaigns. ….

Originality/value: This study has also helped to give many strategical advises for effective advertising campaigns. But the responsibility of a marketing team does not end with just implementing these strategies but also extends up to the continuous evaluation of the marketing strategies in future to see whether we have achieved our objective of the study or not