The Impact of Covid-19 on Cloud Service Demand and Pricing in the Fintech Industry

Abstract

FinTech businesses became users of cloud services with more hurry because of the Covid-19 emergency, which led to a growth in the demand. Providers of cloud services sought to make amends by bolstering security mechanisms, regulatory compliance and other traits of rendered solutions within their offerings. To attract the FinTech clients, the suppliers started changing the set of pricing rules of the game by offering flexible pricing models, and discounts. This research explores the covid-19 impact on cloud service demand, price and the innovative FinTech sector offerings.